The Financial Conduct Authority is introducing a package of measures to address “greenwashing” concerns and help consumers navigate the market for sustainable investment products.
The FCA has acted in response to consumers increasingly demanding more sustainable products and services. As a result, there has been a growing number of products and services which claim to meet that demand.
The anti-greenwashing measures will apply to all FCA-authorized firms who make sustainability-related claims about products and services. The investment labels, disclosure and naming and marketing rules will apply to UK asset managers.
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