Customer Relationship Management has led to a great transformation of marketing methods and practices throughout the years in the digital space. As marketing continues to evolve at lightning-speed, old, traditional ways are being left in the dust, and for good reason. With many recent updates and a constant need to evolve and keep up with current trends and practices, along with shifting customer behaviours, CRM has completely transformed the marketing landscape into a more sophisticated, efficient, adaptable and modern space.
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