top of page

The State of Influencer Marketing in 2024

The State of Influencer Marketing

Marketing is an ever-changing affair that waits for no one. Depending on global developments, new technologies and pioneering ideas, marketing practices may change overnight. Therefore, it is imperative that marketers stay informed and current at all times, in order to achieve the coveted results.

One aspect of online marketing that continues to be on the rise, is that of influencer marketing. Influencers become more and more crucial to marketing campaigns every year. Let us take a look at the current state of influencer marketing and how to navigate its nuances. 

The Benefits of Micro-influencers 

In the earlier days of influencer marketing, reach and engagement figures were everything. However, in 2024 focus has shifted to a more specific targeting approach, which explains the rise of micro-influencers. Micro-influencers have a follower base of 10.000 to 100.000 people. By having a more condensed and dedicated follower base they have the opportunity to be more active and engaging towards their followers, and as a result, become more familiar and trustworthy. 

Read more at Opium Works blog here

Opium Works is a subsidiary company of Digital Tree which is a proud member of Delphi Alliance in # Cyprus


bottom of page