The Christmas season and intense marketing are two concepts that have been going hand in hand for several decades. Christmas has always been considered a time of giving, as well as sharing moments with loved ones This sentiment, in the world of advertising, could be distilled down to a single word; sales. In this blog we will take a look at some of the most important trends for 2023 Christmas marketing campaigns and their benefits. But, first we need to answer a simple question. What is Christmas Marketing?
Christmas marketing is an advertising strategy focused on utilising seasonal content to promote one’s brand or business, prior and during the Christmas period. By understanding the wants of your brand’s target group and creating carefully curated content in accordance with them, you successfully complete step 1, which is getting their attention.
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