Seasonal marketing is a vital strategy for staying ahead of the curve, with rather straight-forward objectives and reasonings. Implementing it in an efficient and productive manner within all your marketing efforts is a whole other task, and the key to uncovering the true potential of seasonal marketing lies in 3 separate factors that make up the ‘science’ behind it: psychology, timing and engagement.
Whether we are talking about some of the most anticipated holidays of the year, or some nuanced international days that are only relevant to the essence and offerings of your brand, psychology, timing and engagement play a crucial role in guiding your seasonal marketing practices. The more you understand the psyche of your consumer, the more aligned you are with your early planning and the more you prioritise your engagement tactics, the better your chances of boosting your seasonal campaigns.
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